Brand
Agency
NHS
Cantine
‘Date2Donate’ is an online series for NHS Blood and Transplant which asks young people in 2019 to donate blood.
The NHS needs almost 200,000 new donors each year to avoid critical shortfalls and with less than a quarter of those who gave blood in 2017 being under 30 years old, the Date2Donate series aims to encourage this age group to donate.
Featuring some familiar faces including Maya Jama, Rak-Su and Mim Shaik, the series captures the energy of the people that donate and offers glimpses into the donation process – an altruistic yet often daunting and misunderstood act.
‘Date2Donate’ is an online series for NHS Blood and Transplant which asks young people in 2019 to donate blood.
The NHS needs almost 200,000 new donors each year to avoid critical shortfalls and with less than a quarter of those who gave blood in 2017 being under 30 years old, the Date2Donate series aims to encourage this age group to donate.
Featuring some familiar faces including Maya Jama, Rak-Su and Mim Shaik, the series captures the energy of the people that donate and offers glimpses into the donation process – an altruistic yet often daunting and misunderstood act.